In 2005 we formed a company with a simple but important ambition: to understand and improve life in our cities. For over a decade now we have done exactly that.
Right Angle Studio has started a number of successful businesses, including Melbourne’s Rooftop Cinema, Sydney’s Golden Age Cinema & Bar and most recently, Paramount Recreation Club. We do these projects because our cities need them, because we learn from them and because we enjoy taking our own risks.
We also do work for clients. The majority are big, such as AMP Capital, Mirvac, Tourism Victoria, Lendlease, Monash University, Stockland, GPT, City of Sydney and CommBank. We also work with niche businesses like COS, The Future Laboratory, MCA, Hotel Hotel, Propertuity and Unlisted Collection. For us, the important thing is not the company’s size but rather its capacity to be an agent of positive change in the lives of its customers.
Our clients come to us because we have creative talent, a calm and confident approach to business, and a unique understanding of inner-urban audiences. Our exclusive focus on this group across Australia and internationally is why we consistently deliver insightful research, elegant strategies and unique creative on behalf of clients who want to be a meaningful part of inner-urban life.
We combine information with insight to create research pieces that are of enduring value to clients. Our street-journalist pedigree and international contributor network leads to fresh and lateral reference points; our ability to understand and humanise data leads to engaging research; and our talent for conveying the complex in simple terms leads to good ideas.
- People, place and policy research
- Global and local benchmarking
- Industry trend reports
- Influencer focus groups
- Influencer surveys
Having a good idea is easy. Describing your vision is harder and getting it to happen is the hardest thing of all. We are creative strategists, skilled at building clear and logical arguments for ideas and then helping them gain traction within large organisations.
- Place visioning
- Retail strategy
- Brand strategy
- Content strategy
- Competitive bid strategy
- Business development strategy
In a world where there is a real battle for our attention, it’s not just what you say, but how you say it. Our creative services help communicate ideas with strength and clarity. Our highly specialised team works with our network of creative partners to provide a broad suite of creative services.
- Creative direction
- Branding and identity design
- Editorial direction and copywriting
- Publication design
- Digital design and development
The GPT Group
The City of Sydney
The City of Melbourne
Small Business NSW
Unlisted Collection Hotels
The Future Laboratory
The Office Space
Code Black Coffee