The Rocks and Darling Harbour – two distinct but overlapping neighbourhoods that simultaneously represent visions of Sydney’s past and future – together have the capacity to lead Australia into a new phase of city-building where urban centres are for local living and lifestyle as much as they are for tourism and commerce. Right Angle Studio are engaged by Property NSW to provide qualitative and quantitative place insights and to help guide decisions about the trajectory of both precincts through:

– Exploration of impactful and long-term lifestyle trends

– Development of nuanced psychographic audience profiles

– In-depth studies on the mechanics of comparative local and global benchmarks

We then examine the research implications through a placemaking framework –identifying key opportunities and providing high-level, actionable initiatives. The opportunities and initiatves will help guide investment to maximise public benefit and expedite the delivery of Property NSW’s visions for The Rocks and Darling Harbour.

“The opportunities and initiatives will help guide investment to maximise public benefit and expedite the delivery of Property NSW’s visions for The Rocks and Darling Harbour.”

Details

Scope
Research, strategy and insights

Client
Property New South Wales

Location
Sydney, AU

Year
2020