The Sydney Innovation and Technology Precinct will be the largest of its kind in the country. The NSW Government-led project hopes to create a fertile hub of collaboration with the surrounding universities, hospitals and research institutes. Sitting in the heart of the precinct, The Brewery at No. 5 Central Park is an award-winning, post-industrial monument by Tzannes Architects. The factory that had been converted into a clean energy power plant is now a best-in-show commercial workplace. IP Generation engaged Right Angle Studio’s creative department to attract the kind of tenants that are aligned with the vision for the precinct through a three-phase leasing strategy.

With potential tenants from architecture, design and tech, we wanted to do justice to the building and location by creating a leasing strategy that would communicate how occupying this distinct space could shape a company for the future. Working with the architectural features of the building’s brick façade, exceptional renders from Mr. P Studios and images from Saskia Wilson that captured the distinct heritage of the site, we put together branding, a website and a prospectus that balanced the historic ambience of the building with its future function as an exemplary new workplace and retail precinct.

Armed with an early engagement website and a prospectus that outlines both the site’s history and its potential, IP Generation have now gone to market to secure landmark tenants that will bring the vision of the Sydney Technology and Innovation Precinct to life.

“No. 5 Central Park sits at the heart of the award-winning Central Park Urban Regeneration Precinct.”

Details

Scope
Creative direction, branding, website design and development, copywriting, early engagement

Client
IP Generation

Location
Sydney, AU

Year
2019

Collaborators
MR.P Studios

Photography
Saskia Wilson