Braddon’s rich history melds with a streetscape defined by creativity, culture and commerce, giving the neighbourhood a layer of sophistication and grit unlike anywhere else in the nation’s capital. But, like many places undergoing rapid gentrification, Braddon is at a crucial juncture in its evolution as four major mixed-use luxury developments evolve within its streets. The City Renewal Authority, an arm of the ACT Government, identified the need for a clear and action-oriented place strategy to ensure the neighbourhood remains on the right track, now and in the future.
Right Angle Studio was engaged as the lead consultant in a consortium with CoDesign Studio and Oculus. Responsible for the initial thinking and development of a Braddon Place Proposition, we set out to provide clear and concise provocations for revitalising ‘Brand Braddon’.
Through a mix of data-driven and qualitative observations, four key themes emerged that bring out Braddon’s best. These key themes were then integrated throughout the Braddon Place Plan and Preliminary Sketch Plans to ensure a consistent and compelling narrative, striking a cord with Braddon’s diverse groups and showing it off to the world.
“Unlike most cities, Canberra is a symmetrical jigsaw puzzle – everything has its place and purpose. Braddon may be a particularly distinctive piece of the puzzle, yet it still needs to function as part of the wider whole in the pursuit of key policy goals and ambitions.”
Braddon Place Proposition