The Richmond Weekender
Deeds
An ongoing challenge for property developers is how to transform an address into a more engaging idea of lifestyle. With a one month break inbetween demolition and construction, Right Angle was engaged by Lend Lease to activate the site of their upcoming Studio 9 apartments. Following a ‘Quality of Place’ report that investigated Richmond’s cultural nuances, The Richmond Weekender concept was developed by Right Angle to add to the cultural landscape and build awareness about the building and suburb as a whole. Operating each weekend in March, The Richmond Weekender is inspired by the building’s heritage and future incarnation as apartments. Graham Canteen (named after Australian TV icon Graham Kennedy) and Speakeasy Cinema program are a nod to its previous incarnation as the Channel 9 studios while the Homemakers Market brought together Melbourne’s finest retailers and designers to celebrate creativity, community and our desire to nest. The first weekend attracted...
Fancy Fish at South Wharf
Deeds
Having previously completed the Branding and Marketing Strategy for South Wharf Promenade, the Fancy Fish campaign was developed and implemented by Right Angle to involve South Wharf Promenade in one of Melbourne’s most prominent cultural events, the Melbourne Food and Wine Festival. In consultation with the fishing industry, Right Angle...
The Bombay Sapphire Sky Pavilion
Deeds
Bombay Sapphire’s global ‘Imagination’ campaign was developed as a platform to “re-imagine the everyday”. As the basis for an experiential brief, such a broad idea was inspiring and terrifying in equal measure. The creative challenge for Right Angle and Eness was to create a concept that was inviting, understandable and...
Shared Intelligence Report
Thoughts
The Shared Intelligence Report is a collaborative project between Right Angle Studio and The Future Laboratory that will translate our intimate knowledge of Australia's inner-urban audience and their global insights into a competitive advantage for businesses and brands.
Cities are incredible. Culture is rich. People are time poor. The web is wide. Life is short. Since 2005, Right Angle Studio has published The Thousands City Guides. These guides help readers to choose well and in turn we hope to help cities flourish, creating a self-perpetuating cycle of better choices and better places to live.
City Guides Content Highlights
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sydney
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melbourne
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brisbane
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perth
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adelaide
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hobart
